The broadcaster will select copa libertadores 2013 two matches every week and telecast it in Hindi a

ESPN Star Sports seems to have hit the right notes with its viewers with the telecast of Barclays Premier League (BPL) this year. And it’s no plain statement. The broadcaster which is airing the football league in both English and Hindi this season has reported a 254 per cent jump in its ratings on the inaugural day. Not only this, the broadcaster also recorded a 105 per cent increase in its time spent per viewer on the day.
The league which went on air from 17 August on Star Sports and Star Cricket is also made available in Hindi for the first time. “We believe there is a huge potential for growth in football viewership copa libertadores 2013 and that Indian copa libertadores 2013 fans would love to consume non-cricket copa libertadores 2013 sports as well if the product is packaged well, communicated and presented in an interesting manner,” said ESPN Software India COO Vijay Rajput.
According to the reports received by Indiantelevision.com , the channel’s viewership in the 15 plus age group of men in the ABC segment rose from 324 TVTs to 760 TVTs as compared to the last season of BPL. On the inaugural day the channel also recorded a 206 per cent increase in its reach. The stickiness among the football crazy fans has also witnessed a jump in the league this time around. Though last year the inaugural matches of BPL recorded 10 minute TSV (Time Spent per Viewer), this year it went up to 16 minutes a rise of 105 per cent.
The launch of BPL in Hindi is in-line with the channel’s strategy of pushing multi-lingual content. “The focus on English commentary/graphics by sports broadcasters till date has been a big deterrent in the growth in viewership. For viewers to understand the nuances of football and the league itself, we feel it is important to explain the live action in a language and idiom which is clearly understandable to one and all,” stated Rajput.
The Hindi commentary is in addition to the English commentary copa libertadores 2013 which will also be available for all the televised matches from the full season. Under the dual audio feed system, subscribers in the digital/ DTH space will have the choice to opt for the language of their preference.
The broadcaster will select copa libertadores 2013 two matches every week and telecast it in Hindi and English. “We are targeting to telecast close to 140 matches live with Hindi commentary in this season. In addition, almost 50 matches in Hindi commentary will have delayed telecast. So, overall about 190 matches would be covered copa libertadores 2013 with Hindi commentary,” he informed.
The broadcaster has identified UK based commentators of Indian origin who will call the matches in Hindi for BPL. The Hindi commentary is being done from the stadium itself. copa libertadores 2013 “For viewers to understand the nuances of soccer and the league itself, we feel it is important to explain the live action in a language and idiom which is clearly understandable to one and all.”
The channel created three pronged strategy for promoting BPL, this includes: appointing MS Dhoni as its brand ambassador, cover select matches of BPL with Hindi commentary and have non-live Hindi programming around BPL to ensure that more and more sports fans sample and understand the nuances of BPL, its clubs and its stars. “We roped in Dhoni as the brand ambassador to excite sports fans who consume a lot of cricket to sample BPL as well with an ultimate objective of expanding the fan base of BPL in the country,” he informed.
ESPN Star Sports has launched a mix of shows based on highlights/goals/review and preview of the latest in BPL which will be showcased week on week through the BPL season. “We started off with six episodes of a buildup show ‘Superstar Football’ which focuses on multiple facets of the league - famous owners, top clubs and top players copa libertadores 2013 in the league etc. We will also showcase highlight shows of BPL in Hindi through the season. This fast paced snapshot of happenings in BPL will make for interesting television,” informed copa libertadores 2013 Rajput.
The broadcaster is also looking copa libertadores 2013 at magazine shows every week, which will be a review of the season gone-by and a preview of next week’s matches. “This show will have colour/ feature stories from BPL.We will also telecast a half an hour show on Goals every week. All the Hindi programming around BPL will be produced in India.”
The work done around BPL has helped the broadcaster in not only receiving good ratings, but has attracted good advertiser base.  “We have received a very positive advertiser interest for this season. Even before the start of the league, we had monetised close to 85 per cent of the annual copa libertadores 2013 available inventory,” he informed. Tata Motors, Pernod Ricard, copa libertadores 2013 Adidas, Tata Teleservices, copa libertadores 2013 Gujarat Co-operation Milk Marketing Federation (Amul) and Nokia India are some of the big names to have come on board as associate sponsors on-air for the live telecast.
Hindi commentary simulcast has found favour with

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MUMBAI: Six franchisees were battling out on the auction floor to get the best names for their team

MUMBAI: Six franchisees were battling out on the auction floor to get the best names for their team for the upcoming Indian Badminton League (IBL). Ultimately India's premiere badminton player, Saina Nehwal was bought by Hyderabad for $1, 20,000 while top spot Lee Chong Wei went to Mumbai for $1, 35,000-the highest price for a player.
The tournament is scheduled to be held from 14 August to 31 August and will be telecast live on ESPN in India as well as 100 other countries. The games will be held in the towns of the six franchisees namely Mumbai Masters, Delhi Smashers, Hyderabad Hotshots, Pune Pistons, Lucknow Warriors and Banga Beats.
Dr. Akhilesh Das Gupta, Badminton Association of India (BAI) President canal supporter and MP said, "A generous amount has been spent on Indian players by the Franchisees, which is a very positive sign for the Indian players and the sport as a whole." Only Chinese players won't be participating in the tournament.
Each team will have ten players-six professional Indian players, four foreign players and one junior Indian player. There will be two men's singles, one women's singles, one men's doubles and one mixed doubles match in the IBL. The women's doubles was discarded due to shortage of players. The prize money is a million dollars. "The BAI president and the IBL team have to be commended for bringing this wonderful event and hope that the money which the players earn will motivate them further in improving their performance" canal supporter said P. Gopichand, the coach of Nehwal.   Headlines Archives Go to Top  
  ALSO READ The story behind Life OK's Police Dial 100 Colors' gung-ho digital strategy SAB TV revamps canal supporter look Life Ok's Sunday programming experiment Jodha Akbar: Ekta Kapoor's & Zee TV's historical romance  
Video News of the Week (26 October - 31 October) This week's stories include: Ad cap petitions adjourned till 11 November; FICCI MEBC: I&B's Bimal Julka says cable TV digitisation pace to continue and TAM ratings - Week 43. watch it     Got a Tip?

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