Friday, November 8, 2013

2013 (20) November (2) Star Sports relaunches, ESPN bits adieu until afte... ESPN Star Sports to und


Subcontinent robin van persie feeds of sports channels ESPN Star Sports which are now managed by Star TV in India, are to undergo major changes from 6th Nov 2013. ESPN exited the joint venture last year resulting robin van persie in the subsequent rebranding robin van persie of ESPN as "Fox Sports" in Asia. After months of deliberations it has been decided that ESPN will be rebranded under the Star Sports brand in the subcontinent instead of Fox Sports as the rest of Asia.
Star Sports will become "Star Sports 1" - will showcase mainly premier cricket events. Star Sports robin van persie 2 will remain as "Star Sports 2" - will showcase mainly premier football events, dual language feed. Star Cricket will become "Star Sports 3" - will showcase largely Hindi content & Indian domestic properties and will also be home to cricket involving India. ESPN will become "Star Sports 4" - will showcase robin van persie international sports content such as F1, Baseball, etc. Star Cricket HD will become "Star Sports HD 1" - will mainly showcase HD cricket & football. ESPN HD will become "Star Sports HD 2" - will showcase HD football, F1 & Indian domestic content.
Star Sports 3 is rumored to be mainly Hindi, so the most obvious choice for local operators will be to swap "Star Sports 3" with "Star Sports 2", however in the long run it would mean that content on Star Sports 3 will be missed by locals since it will be mainly Hindi but not 24 hours Hindi and depending on how many "live" properties are simultaneously being carried "live", it highly likely that English content will be available on Star Sports 3 too.
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