I understand the rules of such a partnership, but I think that this kind of information more night

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Beats wanted to embed discreetly around the necks of the players of the World 2014. However, the maneuver has no more to FIFA, and even less to Sony official sponsor of the event.
Thanks to its acquisition by Apple for some three billion dollars, the Beats brand has enjoyed extensive media coverage. However, the facilities of Dr. Dre are not welcome in the stages of the World Cup. Indeed, some stars players decided to wear bulky headphones Beats in their public appearances (press conferences and games). It has no more to FIFA who simply decided to ban the brand of the event. Why is that? As the official sponsor is Sony! Beats encrusted
The players are usually required to appear in public wearing headphones Sony, not equipment Beats. It would be tempted to criticize the decision of the FIFA judging relatively l equipe severe towards l equipe the brand Dr. Dre. However, the latter does not seem completely honest in the case and could enjoy a pretty wild marketing operation. In fact, the manufacturer of headphones would, at the Olympic Games in London, sent hundreds of free to different athletes that can fly the publicly equipment. However, when events of this type, athletes l equipe are expected to comply with official sponsors. Once again, Beats had been banished.
One can hardly say 100% that the brand has sent helmets to players for them to do free advertising. After all, maybe they are fans of the brand, known for its high ... quality appliances. But the fact that some players like Neymar stars, Bastian Schweinsteiger and Javier l equipe Hernández l equipe are already l equipe appeared in commercials for slightly Beats could guide our thinking. The brand seems to be trying, once again, to orchestrate a nice marketing campaign by making us believe that if players wear Beats at the expense of official sponsor, it is by choice.
I think FIFA well to react because the deal is a deal and Sony to pay I guess its right to enter the World Cup and quite expensive so I guess that's normal at the end of wearing helmet Sony or not wearing a helmet at all
I do not understand all the fuss about these helmets all that looking Comparative given the price / performance ratio provided they are not so good compared to other brands such as B & W or even Sennheiser Philips
They are good in marketing l equipe at Apple, what they want is to talk to them, get banned from the stage it does not matter. In the end they have an article on lemon squeezer and certainly thousands more on other blogs, free.
I understand the rules of such a partnership, but I think that this kind of information more night in the image of the brand than anything else ... Sometimes it is better to do nothing.
I do not think it is by Beats, I think if the players wear their helmets is that they are user brand stars (), otherwise it will have been known by one means or another to make more buzz and advertising for the latter PS: very funny your expression "for some three billion dollars" c (is nothing lol
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