Orange Sport is the division of the Orange Group in charge of partnerships in sports (football, rug

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In recent months, many consumer brands have changed their approach animated social networks. Beyond the need to animate its communities and engage them to generate Like, mentions, tweets, retweets, +1 ... the time is now to recoup the investment.
The need is clearly evident in the marketing departments to evolve presence on social networks to make it more supportive of business manu (development manu of sales) and not only to improve awareness, developing traffic Site or relaying promotions. In this context, Orange Sport innovates with an animation that combines Facebook to Twitter. manu
Orange Sport is the division of the Orange Group in charge of partnerships in sports (football, rugby, slides, Roland Garros and the Tour de France). Every sport has its own universe: the 12th man for football, with xv for rugby. manu Skiing is a universe apart somewhat more related to Sosh. Orange targets the digital double. On the one hand work brand preference (concern that found in all public advertisers large and secondly a willingness activation business. Ie to leverage investment on social networks expand sales of subscriptions. Not as mobile manu subscriptions that are targeted, but subscriptions to dedicated, in particular that of the League manu to monitor application 1 championship games on mobile or tablet applications.
Orange is present mainly around football Ligue 1 with the world's 12th man. Facebook, Twitter, Pinterest, Vine, Instagram, Deezer, Google+, presence is declined on all major social networks. Aside from the concern business, Orange also wanted to innovate by unprecedented mechanical up by combining two social networks. Orange Sport for it appeals to the agency channel marketing So-Buzz. manu The agency has been able to offer an animation manu effect that allows to play the same game and consolidate points by playing at the same time on two different social networks: Facebook and Twitter.
Operation "Championship 12th Man" is featured on the new site. The operation has the particularity to unfold nearly eight months since it covers all the Ligue 1 season 2013/2014. The principle is simple: support the club to become the 12th man and try to win two passports for Brazil in June 2014.
Choose the club you support. Earn 3 points if he wins and 1 point for a draw. Earn more points by inviting your friends on Facebook so they support your club. Support your club retweeting manu your support. The higher your score is high (Facebook and Twitter items are taken into account for each), plus your chance to win, and each day of the championship. End of the season, the best twelfth man from Brazil and one participant will be drawn from it for too.
By combining and counting interactions each from his Facebook profile and Twitter, Orange and So-Buzz has a new approach quizzes on social networking account. Not only can play from Twitter or from Facebook, but also there is a multiplier effect playing with both. At a time when consumers are multichannel zapper and submerged commercial solicitations and various marketing this innovative mechanics must allow the advertiser to stand out and stand to better achieve its objectives.
To me, it does not really make sense either communities are similar and no interest to leverage the competition or they are different and therefore do not necessarily have the same maturity and the same expectations.
As stay focused on a network at a time, with game mechanics and adapted to their specific social networking behavior. Twitter is not Facebook, especially for games! We see well at Like A Bird!
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